Professional
models taking it all off for a photo shoot isn’t new—but undressing on
their own accord? That’s slightly more unusual.
In an effort to normalize the idea of models (and in turn, women)
having a wide array of industry-accepted body types, IMG models Ashley
Graham, Danielle Redman, Marquita Pring, and Julie Henderson in 2014 called ALDA (which means ‘wave’ in Icelandic). According to its ,
ALDA’s goal is to “challenge conventional notions in the fashion
industry and promote a holistic view of beauty, via opportunities
without categories, labels, and limitations.”